Smartphone Adoption Continues to Climb

The dominance of so-called “feature phones” is dwindling fast as consumers flip off their flip phones and migrate like lemmings to the world of smartphones — mightily dominated by Androids and iPhones.

According to research from Pew Internet, more than 40% of U.S. consumers aged 15 and older has a smartphone. More important, digitally minded consumers are establishing real emotional bonds with their devices, making the smartphone much more than just a pocket-sized computer.  Smartphone adoption continues to climb in the U.S. In the past year, the U.S. smartphone audience has grown 53 percent to 78.5 million subscribers.In the Smartphone OEM’s (Handsets category) shows that among smartphone owners.

 

 

 

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