Mobile Banking is Alive and Kicking
July 22, 2011 Leave a comment
Javelin just released a report yesterday entitled “Smartphone Banking Security: Mobile Banking Utilization Stalls On Consumer Fears”. The report suggests that mobile banking adoption is slowing down – but it’s based on questionnaire responses from 5,102 consumers, versus legitimate audience data.
When it comes to mobile digital audience measurement, the undisputed leader is ComScore’s MyMetrix division. As a service to the mobile banking industry we are publishing an analysis of their panel of 35,000 mobile users (and by the way, no questionnaires are involved – their panel is measured digitally, just like TV audiences).
As you can see in the chart, mobile banking is far from stalling. And smartphone mobile banking is rocketing, up from 22.3 million active users in February 2011 to 25.7 million active users in May 2011. That’s a 74% annual growth rate.
*** All of information in today’s post was gained from mFoundry, specifically their Blog that has an abundance of great information.
