The Importance of a Smartphone

For some, the smartphone is a status symbol. For others, it’s a necessary work tool. And for millions of Americans, it’s the only computer they own.

In New York or Los Angeles, in real life or on the big screen, you can usually identify a would-be sophisticate or power player by a smartphone surgically attached to their hand or face. But a recent study from the Pew Internet and American Life project indicates that high-tech mobile devices aren’t merely status symbols. For millions of Americans, they’re the only way to get online.

Nearly one-third of cell owners say they own a smartphone, and most of them are young and working. Use is highest among Americans in their mid-twenties through mid-thirties (58% of 25-34 year olds own a smartphone) and nearly half of full-time employees (48%) have a smartphone of some kind. Ownership drops off among 40-year-olds, and 13% of retirees said they use a smartphone.

But as the cost of manufacturing mobile phones declines, we’re seeing the rise of “cell mostly” smartphone users who use their handhelds as their number one way to get online. These users — young, mostly minority, under 30, and with little or no college education — have less access to high-speed internet service and less income to buy laptops or desktops. For millions of Americans, their home computer is their cell phone.

For the low-income consumer, the smartphone has become a replacement or substitute good for both home broadband access and landline phones, which have been disappearing for years. As free information services are being eliminated, consumers are moving all of their at-home tech needs onto one device.

In the end, high-income and low-income adopters are driven by the same incentive: utility. Where the BlackBerry-wielding exec was a status symbol of pre-crash America, widespread consumer adoption is driven by how useful a device is.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: