iPhone Owners are Excited about Mobile Wallet

iPhone owners are more enthusiastic about near field communications (NFC)-enabled “mobile wallet” technology than owners of Android phones, according to June 2011 data from Retrevo. Forty percent of iPhone owners are waiting for mobile wallet compatibility in the next cell phone they buy, making them about 67% more likely than Android phone owners (24%) to say so.

iPhone owners are also more aware of mobile wallet technology. Thirty-two percent of Android phone owners are not aware of mobile wallet technology, 28% more than the 25% of iPhone owners who are unaware. As would be expected considering other survey results, 44% of Android phone owners are not interested in a phone with mobile wallet, 26% more than the 35% of iPhone owners who are not interested.

Apple has not yet introduced mobile wallet functionality in any of its smartphones. However, six in 10 (61%) iPhone owners would trust Apple to provide a mobile wallet. This figure is more than double the 27% of Android phone owners who would trust Apple and 85% more than the 33% of all cell phone owners who would trust Apple. Perhaps because Google has already announced it will run mobile wallet pilots in New York and San Francisco this summer, there is no significant difference between trust in Google among Android phone (46%) and iPhone (45%) owners. However, both these figures are roughly 25% higher than the 36% of all cell phone owners who would trust Google.

It is worth noting that cell phone carriers have trust levels generally much lower than any other potential source of mobile wallet functionality, including major credit card companies.

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