Time Spent on Mobile Apps

Mobile app analytics firm Flurry released a report yesterday that compared the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. For web analytics, Flurry used data from comScore and Alexa and for mobile application usage; the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications.

Flurry says that this accounts for approximately one third of all mobile application activity. While this is an imperfect methodology, it does point to the rise of mobile apps in our lives. Flurry says that daily time spent in mobile apps has now surpassed web consumption. The average user now spends 9% more time using mobile apps than the Internet. In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.

This compares to 66 minutes on mobile apps daily in December of 2010, and 70 minutes spent daily on the web. And June, the average user spent just under 43 minutes a day using mobile applications versus an average 64 minutes using the Internet.

Flurry says that the growth in mobile app usage is a result of more sessions during the day per user, as opposed to an increase in session length. So basically, users are checking Twitter and Foursquare more often as opposed to spending more time in the apps in any given session.

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