Mobile Technology Influences

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

– 800,000,000 recommendations (aka ‘stumbles’) are made each month on news discovery service StumbleUpon (Source: StumbleUpon)
– 155,000,000 tweets are issued every day, a three-fold increase from one year ago (Source: Twitter)
– 92% of B2B marketers are involved in social media marketing, with LinkedIn being cited by 26 percent of survey respondents as the most important channel (Source: B2B Magazine)
– 132,500,000 people in the US will log in to Facebook regularly this year; by 2013 that number will increase to 152.1 million (Source: eMarketer)
– 67% of Twitter users said they would be more likely to make a purchase from a follower, while only 51 percent of Facebook users said something similar about their friends (Source: AllTwitter)
– 88% of marketers found that social media helps get them increased exposure; 72 percent saw increased traffic and subscriptions as a result of social media (Source: Social Media Examiner)
– 80% of marketers said they were planning iPad-based advertising and/or an iPad-based app this year (Source: Effie Worldwide)
– 70% of marketers plan to increase spending on social media by at least 10 percent this year (Source: Effie Worldwide)
– 6 years of video is uploaded to YouTube every day (Source: YouTube)

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