Smartphone OS and App Landscape

A new report published by Millennial Media paints a picture of the global smartphone landscape for April of 2011. The company found that Android continued its domination in pure market share, holding a 53% of impressions on the company’s network. Apple’s iOS came in second with 28% and RIM’s BlackBerry OS came in third with 16%; Symbian, Windows, and “other” totaled under 4% of impressions. Though Google continues to slaughter its competition in terms of handset numbers, Apple continues to maintain its lead when it comes to application revenues.

“Revenue generated from applications on the iOS platform grew 6% month-over-month and represented 50% of the Application Platform Mix on our network, ranked by revenue, in April,” reads the report. Android is in a close second with 39% of app revenues and RIM ranked third with a much smaller 9%.


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