New Research from Nielson

New research from Nielsen indicates that consumer tastes in smartphones may be as variable as fashion trends. Way back in the summer of 2010, which is ages ago in mobile-phone technology time about 1/3 of U.S. consumers who were planning to purchase a new smartphone reported a preference for the Apple iPhone. About 1/4 planned to get an Android phone, and 13% planned to get a BlackBerry.

Recently reported : “Those same surveys for January-March 2011 show just how much things have changed: According to the latest figures, 31% of consumers who plan to get a new smartphone indicated Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity to 30%, and RIM Blackberry is down to 11%.”

Perhaps even more telling: “Almost 20% of consumers are unsure of [which smartphone] to choose next.”

This variability makes one thing clear: It’s difficult to predict with any level of certainty which mobile devices will be popular in the future. So whenever you hear predictions such as International Data Corp’s recent forecast that by 2015, Windows Phone 7 will be the #2 smartphone platform worldwide, take it with a huge grain of salt.


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