The Market Outlook For Smartphones

Google’s Android mobile operating system is expected to dominate around half of the global smartphone market in 2012, a new report has claimed.

Smartphone market research conducted by research outfit Gartner revealed that the Android platform will help the smartphone market grow by 58 per cent this year and 35 per cent in 2012. Gartner revealed that a total of 67 million smartphones running on Google’s Android platform shipped in 2010, resulting in a market share of 22.7 per cent. The company expects OEMs to shift 180 million Android smartphones this year, granting Android a market share of 38.5 per cent.

In 2012, Gartner reckons that 310 million Androids will ship, with Google dominating the market with a 49.2 per cent share.

“As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers. Android’s position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid to low-cost smartphones, above all in emerging markets,” Roberta Cozza, principal analyst at Gartner, said in a statement.

Symbian, which currently leads the smartphone market, is expected to see its market share halved to 19 per cent this year, after Nokia decided to throw its weight behind Microsoft’s Windows Phone 7 instead of the struggling operating system.

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