1 in 3 Phones in the US are Android

New numbers released by Comscore show that Android-based phones are continuing to take a chunk out of the market share of competing devices. And smartphones based on Google’s mobile OS now eat up 33 percent of the U.S. market, or one out of every three phones sold.

RIM was the hardest hit in this latest batch of metrics, dropping 4.1 percent of its market share between November 2010 and February 2011. The company still controls 28.9 percent of the U.S. market, however, which is a far stronger position than its similarly decreasing competitors: Microsoft shed 1.3 percent of its market share to drop to 7.7 percent in total, and Palm went down 1.1 percent to a total of 2.8 percent market share for February 2011.

“I believe Android will be stronger in the developing world than it is in the developed world,” said Fred Wilson, venture capitalist and principal of Union Square Ventures, in response to the metrics. “And most of the growth in smartphones is going to come from the developing world in the next five to ten years.”

As to why this could spell disaster for Apple at some point in the future, Business Insider’s Henry Blodget notes that it’s an issue of strategy: Google’s Android growth is only compounded as the market standardizes to a common system–like Microsoft for desktop PCs or Facebook for social networking. If Google is able to provide the de facto operating system for a significant chunk of the market, then developers suddenly have an increased incentive to code Android first, others second. Insert downward spiral here.

Once a company has captured the market crown–its platform pushing past the tipping point that separates separating “option” from “industry standard” –it’s just that much harder for competitors to unseat the king, even if they manage to release devices that are functionally superior to the status quo.

Google’s Android OS is going for the shotgun while Apple’s pulling out the laser, and the devices’ corresponding market shares are starting to fall in line.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: