Who uses a Smartphone?

Our last blog post spoke of smartphone projections from The Nielson Company on smartphones. Specifically, Nielson explained that they believed that the smartphone market would over take the feature phone market by the end of 2011. Nielson also provided a lot of other very interesting information.

Here are some of the interesting data points:
– Fourteen percent of feature phone users only use their phone for voice communications, compared to 3% of smartphone users.
– Five percent of feature phone users have Wi-Fi, compared to 50% of smartphone users.
– Slightly more males (53%) than females (47%) use smartphones.
– Two-thirds of smartphone users are personal users and one-third are business users.
– Hispanic Americans and Asians are slightly more likely to have a smartphone than what their share of population would indicate, which is a trend Nielsen observes in the adoption of other mobile data services.


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