Smartphone Adoption Predictions Are Accurate

Smartphones have certainly changed the way we view and use mobile devices whether it is for personal or business use or both and with every new version, there seems no end to the consumer appetite for them. Technology is becoming better, prices are more competitive, graphics are fantastic but are smartphones actually being adopted at predicted rates?

Consider for a moment that apart from the Blackberry which has been the stalwart of the enterprise market for some years, smartphones in general are a relatively new product for most of us. Google only acquired Android 6 years ago and Apple only unveiled iPhone in 2007. It was probably less easy to predict the meteoric rise that smartphones would enjoy by 2011 back then. Late 2009 and most writers were predicting smartphone sales would continue to boom in 2010 but that was hardly rocket science. After all, Apple, who sold 5 million iPhone units in its first year had by early 2010 sold 51 million, so that was a pretty good indicator that things in the smartphone market were going well!

2009 was much more exciting for smartphone sales with a meteoric rise; with one research group telling us that 19% of US mobile consumers used a smartphone device but 49% planned to purchase by 2011. (Neilsen research is still predicting that 1 in 2 or 50% of consumers will own a smartphone by the end of this year so that forecast remains constant based on current sales figures). From 2009 to 2010, iPhone’s share of smartphone sales doubled which was better than expected.

It would seem that predictions are fairly accurate and that smartphones are currently being adopted at predicted rates. Nielsen research tells us that 1 in 2 consumers will have a smartphone by the end of 2011. With mobile commerce and mobile banking uptake also on the rise, this too would have a huge impact on sales.


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