The Rise of Smartphones

A recent report by comScore says Smartphone usage has risen in the US by 60% in the last year.

We’re up to 63.2 million mobile phone users aged 13 and over. Feature phones are still in the lead, with over 234 million feature phones.

The top Smartphone platforms for the 4thquarter of 2010 were RIM, Google, Apple, Microsoft, and Palm respectively. “RIM led the ranking with 31.6 percent market share of smartphones, while Google Android maintained the #2 position with 28.7 percent, up 7.3 percentage points versus September. Apple accounted for 25.0 percent of smartphone subscribers (up 0.7 percentage points), followed by Microsoft with 8.4 percent and Palm with 3.7 percent” According to comScore. Comparing these results against previous quarters you can see that Android and Apple’s iOS are gaining more market share while the other operating systems are slowly losing market share.

These figures change slightly when you look at things on a global scale. Globally the Android operating system is the #1 operating system with Nokia having a much larger market share in #2. Android very recently jumped to #1 beating out Nokia who had been in the #1 spot for 10 years.


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