Who Uses an Android?

A recent study conducted by Belinda Parmar, shows that very few women have any idea what Android is or what it can do for them. The survey included more than 78,000 participants from the United Kingdom and was conducted with help from YouGov Sixth Sense, an organization that specializes in comprehensive market intelligence.

Specifically, the poll found that less than 5 percent of women ages 25 to 39 picked an Android device as their next smartphone. Men, on the other hand, chose Google’s mobile platform at a rate of 11.4 percent. An AdMob report from earlier this year revealed similar findings.

In the United States, Verizon’s very masculine television advertisements are undoubtedly playing a part in the disparity, a point which with Palmer seems to agree. “Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population,” she said in her study.

I would love to see how Android adoption would change if and when carriers and handset makers learn how to market the platform to women. It’s scary to think Android’s growth could possibly be hindered.


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