Growing Smartphone Adoption

Forrester Research has run the polling stations in an effort to determine how many of the Generation Y and Generation X in the US are using smartphones. Those two generations are the people 18-44 years of age, and the combined results returned 23% of them declaring smartphone ownership.

The youngsters of Gen Y, which are 18-30 years old, have been the fastest to adopt any new and trendy features appearing in their smartphones. Social networking, for example, has exploded in the last two years, and 2/3 of Gen Y has a profile online.

Gen X, on the other hand, are also early adopters, but being more mesmerized by the sheer fact they can browse or navigate with their phones, while the younger crowd takes phone capabilities for granted, and is not spending so much time perfecting their usage. The survey has been done with 43, 000 participants, in the second quarter of 2010.


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