Putting the Smart in Smartphones

Being away from your desk is no excuse for not getting work done. With the e-business era companies are looking to automate their entire business processes by going mobile. Today’s smartphones have become work necessities, not mere niceties. The smartphones available in the market combine portable storage with e-mail, camera, browser, push email, business card storage, video functions as well as compact word processing, spreadsheet and presentation applications, and apps for almost everything else — all in an ultra-portable and lightweight form.

Shady Saeed, Senior Manager Product Marketing, Wireless for Etisalat, says that companies that adopt office automation have two main needs. “One is basic communication which is now moving to email, replacing fax and other forms of paper communication. As companies use email for official business communication, there is a need to access email no matter when or where the employee is, especially for companies that run businesses that are sensitive to time schedule and team coordination,” he says.

Advanced companies however are not only using e-mail, but they have started to automate all their businesses processes to move towards the eBusiness era and are looking for methods to mobilise this eBusiness infrastructure.

There are several solutions, and BlackBerry is one of them. The BlackBerry solution has an element called MDS (mobile data system), a part of the BlackBerry enterprise server that is installed on the company side and integrates with the company IP network. The MDS is capable of integrating different IT systems that the company has and makes it possible to access these eBusiness processes no matter when or where the company task force is.
“New features on the BlackBerry move an office out of a brick and mortar environment and include full integration to the company IT system including e-mail, high-speed access due to the integral design of the system that gives it an edge over any other mobile solution,” says Saeed.

The evolution of broadband devices, technologies and services, as well as the growing number of mobile technologies supporting personal communication, has further urged businesses to embrace mobile working policies.


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