Mobile App Usage is Growing

About two years ago, Apple launched mobile phone applications. These applications were readily available to users with iPhones to search through and download. The idea snowballed and has grown to what we see today, which is essentially a HUGE market. Today, applications can be downloaded to all sorts of smartphone platforms, some of the most popular are Android, BlackBerry, and iPhone.

Apple’s AppStore currently has the most applications, but both Android and BlackBerry are also popular. According to a new survey by Nielsen of more than 4,000 smartphone users who have downloaded at least one app in the past 30 days, the average number of apps they have on their phones has increased to 27 in August from 22 last December.

It is interesting to point out that the average iPhone user has a larger average, with 40 apps on their phone. But Android and Blackberry owners’ app usage has also steadily increased to 25 apps and 14 apps, respectively, from 22 apps and 10 apps last December. Android phones can be made by a number of mobile phone makers but they all run on Google’s mobile operating system, so their probability for growth in the near future is more likely than their competitors.

Nielsen said games are still the most popular category of downloads, but weather, maps/navigation and social networking apps are becoming major categories too. Facebook is the most popular individual app across iPhones, Androids, Blackberries and Windows Mobile phones, according to Nielsen.


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